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Could now be the time to start a Business Podcast?

March 16, 2020 by Amanda Curl posted in: Help for Business Owners & Occupiers

The popularity of Podcasting is on the rise.  According to Ofcom research in September 2019 just over 7 million podcasts are listened to every week in the UK, which is an increase of 24% from the previous year. Why are podcasts becoming so ... Read more

This entry was tagged: marketing

casette tape

What is Nostalgia Marketing?

February 6, 2020 by Amanda Curl posted in: Business Owners & Property Buyers, Help for Business Owners & Occupiers

Nostalgia Marketing uses the past to capture the present audience. We’ve all experienced that moment where a few notes of a song transport us back to a school disco or a waft of food reminds us of a family get together. How many of us have scrolled ... Read more

This entry was tagged: marketing, nostalgia

Infographic Scotland

A step by step guide to creating an Infographic

July 15, 2019 by Amanda Curl posted in: Business Owners & Property Buyers, Help for Business Owners & Occupiers

Social media is becoming more visually oriented. Statistics show we remember 20% of what we read and over 60% of what we see. Infographics visually represent complex information in a quick, simple and entertaining way. In this blog post I take ... Read more

This entry was tagged: Data, infographic, marketing

orange button

Tips for creating Call to Action buttons

June 18, 2019 by Amanda Curl posted in: Business Owners & Property Buyers, Help for Business Owners & Occupiers

A call to action button is a tactically placed message on a website or mobile app that guides a user to take an action you want them to take. The better the button, the better the conversion rate. Here are 5 tips to help convert those clicks. ... Read more

This entry was tagged: advertise property, digital, marketing, technology

phone map

What is Location-Based Marketing?

June 11, 2019 by Amanda Curl posted in: Business Owners & Property Buyers, Help for Business Owners & Occupiers

Global leader in IT and networking, Cisco predicts “that by 2020, there will be 5.5 billion mobile users, representing 70 percent of the global population”.  Location based marketing (LBM) is a new strategy that uses a smart phone’s location ... Read more

This entry was tagged: advertising property, marketing, Mobile phone

Rainbow paints

Using Colour Psychology for Marketing

May 28, 2019 by Amanda Curl posted in: Help for Business Owners & Occupiers

Colour can influence behaviour and affect decision making.  Using the right colours for such things as web design,  banners and listings can help you stand out and increase conversion rates by showing your audience what it is you want them to look at ... Read more

This entry was tagged: colours, commercial property marketing, marketing, webdesign

vector image of a play button

Video is the 2019 Online Star

April 1, 2019 by Claire Philbin posted in: Business Owners & Property Buyers, Help for Business Owners & Occupiers

Video continues to trend on Social Media in 2019.  It grabs attention, and is an easy way for people to consume online content on the go. It is estimated that the average person watches 30 minutes a day and that by 2021 78% of mobile traffic will be ... Read more

This entry was tagged: Business, Instagram, marketing, Pinterest, social media

Overview: Our Agent Advice for 2018

December 18, 2018 by Claire Philbin posted in: Business Owners & Property Buyers, Help for Business Owners & Occupiers

This year we’ve shared a number of informative blogs on marketing, technology, and industry changes to assist all agents and occupiers in the industry. Here are just a few of our most popular for 2018. In April, Changes were made to Energy ... Read more

This entry was tagged: Commercial property, marketing, NovaLoca, office

How to promote your business on IGTV

July 19, 2018 by Claire Philbin posted in: Business Owners & Property Buyers, Help for Business Owners & Occupiers

Instagram has recently released a new feature, IGTV (Instagram TV), where users can upload long, vertical videos. The new feature can be used in a standalone app or within the standard Instagram app. Videos can run for up to 1 hour (10 minutes for ... Read more

This entry was tagged: Business, IGTV, Instagram, marketing, social media

6 Examples of Experiential Retail

May 17, 2018 by Claire Philbin posted in: Business Owners & Property Buyers

Retail has been struggling recently as a result of the growth of online shopping. Most customers view shopping as a pointless task when they can get anything they may require delivered to their home at the click of a button. So, retailers have had to ... Read more

This entry was tagged: Commercial property, marketing, retail

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