Social media is becoming more visually oriented. Statistics show we remember 20% of what we read and over 60% of what we see. Infographics visually represent complex information in a quick, simple and entertaining way. In this blog post I take ... Read more
A call to action button is a tactically placed message on a website or mobile app that guides a user to take an action you want them to take. The better the button, the better the conversion rate. Here are 5 tips to help convert those clicks. ... Read more
Global leader in IT and networking, Cisco predicts “that by 2020, there will be 5.5 billion mobile users, representing 70 percent of the global population”. Location based marketing (LBM) is a new strategy that uses a smart phone’s location ... Read more
Colour can influence behaviour and affect decision making. Using the right colours for such things as web design, banners and listings can help you stand out and increase conversion rates by showing your audience what it is you want them to look at ... Read more
Video continues to trend on Social Media in 2019. It grabs attention, and is an easy way for people to consume online content on the go. It is estimated that the average person watches 30 minutes a day and that by 2021 78% of mobile traffic will be ... Read more
This year we’ve shared a number of informative blogs on marketing, technology, and industry changes to assist all agents and occupiers in the industry. Here are just a few of our most popular for 2018. In April, Changes were made to Energy ... Read more
Instagram has recently released a new feature, IGTV (Instagram TV), where users can upload long, vertical videos. The new feature can be used in a standalone app or within the standard Instagram app. Videos can run for up to 1 hour (10 minutes for ... Read more
Retail has been struggling recently as a result of the growth of online shopping. Most customers view shopping as a pointless task when they can get anything they may require delivered to their home at the click of a button. So, retailers have had to ... Read more
All businesses should realise the importance of search engines as a way to build traffic to their website. Two of the most powerful traffic generators are PPC and SEO. Pay-Per-Click (PPC) is a method of advertising on search engine results pages, ... Read more
Email marketing has been an effective and affordable form of marketing for many years. However, a lot of email campaigns are ignored by recipients. So, we’ve put together some tips to ensure that your campaign is reaching the largest audience ... Read more
