The popularity of Podcasting is on the rise. According to Ofcom research in September 2019 just over 7 million podcasts are listened to every week in the UK, which is an increase of 24% from the previous year. Why are podcasts becoming so ... Read more
Nostalgia Marketing uses the past to capture the present audience. We’ve all experienced that moment where a few notes of a song transport us back to a school disco or a waft of food reminds us of a family get together. How many of us have scrolled ... Read more
Social media is becoming more visually oriented. Statistics show we remember 20% of what we read and over 60% of what we see. Infographics visually represent complex information in a quick, simple and entertaining way. In this blog post I take ... Read more
A call to action button is a tactically placed message on a website or mobile app that guides a user to take an action you want them to take. The better the button, the better the conversion rate. Here are 5 tips to help convert those clicks. ... Read more
Global leader in IT and networking, Cisco predicts “that by 2020, there will be 5.5 billion mobile users, representing 70 percent of the global population”. Location based marketing (LBM) is a new strategy that uses a smart phone’s location ... Read more
Colour can influence behaviour and affect decision making. Using the right colours for such things as web design, banners and listings can help you stand out and increase conversion rates by showing your audience what it is you want them to look at ... Read more
Video continues to trend on Social Media in 2019. It grabs attention, and is an easy way for people to consume online content on the go. It is estimated that the average person watches 30 minutes a day and that by 2021 78% of mobile traffic will be ... Read more
This year we’ve shared a number of informative blogs on marketing, technology, and industry changes to assist all agents and occupiers in the industry. Here are just a few of our most popular for 2018. In April, Changes were made to Energy ... Read more
Instagram has recently released a new feature, IGTV (Instagram TV), where users can upload long, vertical videos. The new feature can be used in a standalone app or within the standard Instagram app. Videos can run for up to 1 hour (10 minutes for ... Read more
Retail has been struggling recently as a result of the growth of online shopping. Most customers view shopping as a pointless task when they can get anything they may require delivered to their home at the click of a button. So, retailers have had to ... Read more
