PPC VS SEO: What is the best option for your business?

All businesses should realise the importance of search engines as a way to build traffic to their website. Two of the most powerful traffic generators are PPC and SEO. Pay-Per-Click (PPC) is a method of advertising on search engine results pages, ... Read more

8 Tips for Creating a Successful Email Marketing Campaign

Email marketing has been an effective and affordable form of marketing for many years. However, a lot of email campaigns are ignored by recipients. So, we’ve put together some tips to ensure that your campaign is reaching the largest audience ... Read more