Topic clusters are a form of content marketing where you create a main piece of content for your website and then create many subtopics that link back to the main overarching topic. Why is this form of content marketing considered particularly ... Read more
When writing adverts and marketing for your brand you are always striving to find the best words to convey what it is you want to say in the most succinct and memorable way possible. And this is where poetry and advertising campaigns ... Read more
Miranda Munn, Managing Director & Founder of NovaLoca Ltd shares the story of NovaLoca's beginnings and the exciting, busy times the company are in now. NovaLoca launched in 2008 perfectly timed for the last recession; Michael McIntyre ... Read more
On a previous blog we looked at different ways you can market for existing customers. One of these ways is providing them with training information on how to use your products. This blog is going to take a more indepth look at what this ... Read more
Data centres are in the news. According to Savills they are an emerging property trend to invest in as the market is rapidly growing as the volume of technology, such as 5G, cloud and streaming services that uses data increases and requires a larger ... Read more
Neuromarketing is the study of consumer behaviour and how brains respond to certain marketing and design elements. These studies have led to some discoveries that people are more influenced by emotion when deciding on brand purchases than rational ... Read more
Scottish office market – Outlook and opportunities for 2021 Presented by Savills. 18th February 2021. NovaLoca attended the Scottish office market webinar hosted by Nick Penny whose panelists included David Cobban of Savills Glasgow and Mike ... Read more
Aasia Mohammad, Director at Lambert Smith Hampton (Scotland) recently chatted to NovaLoca about regional office take up, Grade A supply and the new office of the future. "What a year 2020 was; one that most in the office circle will be pleased to ... Read more
You know how important it is to create memorable experiences for customers and to solve any problems that arise. However the customer is more likely to have a complex customer journey with your brand than in the past. The ways in which they can ... Read more
Social value is about being aware of how your business or organization impacts your community. It usually refers to positive ways you can take action to improve and sustain the local economy, employment and environment. Many customers are now ... Read more
