Text analytics, also known as text mining, is the process of using machine learning technology to extract information from messy, unstructured text-based data and organising it so it can be analysed. Unstructured data is very common. It is ... Read more
Once a customer has invested their time and money with you they want to know that their investment was money well spent. Their repeat business is probably going to bring in more money without the set up costs of a new client so it makes sense to ... Read more
Film, fashion, music, sports. These are the things most people visit social media to talk about. 2020 saw more people indulging in nostalgia as we all seek out things from our past to bring us comfort in difficult times. And in marketing you need to ... Read more
In summary our report shows an overall disposals rate of about 17.9% in the 3 months to December 2020 with a 18.4% replacement figure. Disposals are highest in Leisure and Industrial but the lower replacement rates in Industrial & Land reveal ... Read more
We take a look back at the informative and valuable commercial property interviews our agents have shared with us in 2020. February 2020 Back in February we were lucky to speak to two Scottish agents. Craig Semple, Associate Director ... Read more
Beginning in May 2021 Google has announced a new algorithm update that means the quality of a web page experience is to become a new ranking factor for searches. The intention of this new update is to enhance a user’s experience. A website's ... Read more
Christmas is traditionally a time for games both in video and board format. Who doesn’t look forward to the annual family argument over Monopoly or the wrestle over who gets the playstation controller next? Our love of games goes back to ancient ... Read more
We’ve put together some Image SEO tips to help increase your ranking. When a user performs a Google search the search engine determines if the query can be matched with a relevant image that it will then display at the top of the search query page. ... Read more
The Covid-19 pandemic has resulted in a marked decline in traditional property viewings due to social distancing rules. However, these conditions have allowed Online Property Auctions Scotland, a company specializing in digital property auctions, ... Read more
We’ve previously discussed in this blog how highly social media ranks video which is all very well but what type of video should you be creating for your business? And is it possible to produce said videos while working from home or in unusual ... Read more
