Instagram has recently released a new feature, IGTV (Instagram TV), where users can upload long, vertical videos. The new feature can be used in a standalone app or within the standard Instagram app. Videos can run for up to 1 hour (10 minutes for ... Read more
For customer facing companies, customer service is a big part of their social media presence. Many people will use social media as a way to review products and services. While this is a good thing for positive reviews, bad reviews on social media can ... Read more
JD Wetherspoon has announced this week that they are going to be closing all of their social media accounts for individual pubs and head office. The firm said their decision was influenced by concerns on “misuse of personal data” and “the addictive ... Read more
Most of the posts we see on social media at the moment are in the form of videos. 54% of consumers want to see videos from brands they support in comparison to email newsletters (46%) or social images (41%). So what are the secrets to successful ... Read more
Having a social media account can be very beneficial for businesses in growing a customer base or driving traffic to their website. However, there are mistakes that can be detrimental to the reputation of your business. So we’ve outlined the things ... Read more
Many may see Google Plus as an afterthought when it comes to social media platforms, choosing to stick to Facebook, Twitter and LinkedIn to communicate with their customers and other connections. However, Google Plus has many benefits for ... Read more
Even though Facebook is the most popular social media site, with over 2 billion monthly active users, a lot of users have stated that it isn't as good as it used to be. So, Mark Zuckerberg posted on his Facebook page last week that he plans on ... Read more
As all marketers will know, social media is constantly changing. So what’s new in the world of social media and how can you use the latest social media trends to enhance the conversation with your customers? 280-Characters Twitter have ... Read more
We recently touted the benefits of using video marketing for your commercial property site, but if you’ve never created video content before, it can be a little overwhelming. The truth is, however, you don’t need to be a Kubrick to create quality ... Read more
Something you can expect more of on social media this year (besides heated political debate) is more and more companies embracing video content. Snapchat’s new Spectacles, a pair of video-capturing sunglasses, are being rolled out with a typically ... Read more
