We take a look at what's been trending in UI and UX design as we head towards the halfway point of the year 2021. But first, what exactly are UI and UX? UI or User Interface Design takes a look at what a user is going to do on a website and ... Read more
Last mile logistics refers to the last leg of a delivery journey which takes place from the distribution center to a customer's doorstep. It is a phrase that has become increasingly common because it is linked with the rise of e-commerce and customer ... Read more
This blog post was born out of my own experience on posting videos to Instagram and having a few questions about how they were being displayed in the timeline. Instagram is a newer platform for us at NovaLoca which we are keen to make the most of as ... Read more
Last month we took a look at some tips for creating instructional videos. This month we are going to explore in more depth how to create the voice over aspect of these videos as they and audio content continue to rise in popularity. According to ... Read more
Topic clusters are a form of content marketing where you create a main piece of content for your website and then create many subtopics that link back to the main overarching topic. Why is this form of content marketing considered particularly ... Read more
When writing adverts and marketing for your brand you are always striving to find the best words to convey what it is you want to say in the most succinct and memorable way possible. And this is where poetry and advertising campaigns ... Read more
On a previous blog we looked at different ways you can market for existing customers. One of these ways is providing them with training information on how to use your products. This blog is going to take a more indepth look at what this ... Read more
Neuromarketing is the study of consumer behaviour and how brains respond to certain marketing and design elements. These studies have led to some discoveries that people are more influenced by emotion when deciding on brand purchases than rational ... Read more
You know how important it is to create memorable experiences for customers and to solve any problems that arise. However the customer is more likely to have a complex customer journey with your brand than in the past. The ways in which they can ... Read more
Social value is about being aware of how your business or organization impacts your community. It usually refers to positive ways you can take action to improve and sustain the local economy, employment and environment. Many customers are now ... Read more
