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5 Great Writing Exercises for Content Creators

May 17, 2022 by Amanda Curl posted in: Help for Business Owners & Occupiers

Non fiction writing requires a high level of creativity. When working on content creation not only are you aiming to present accurate information you also need to make it interesting and make an emotional connection with your audience. These are not ... Read more

This entry was tagged: content marketing

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What is Generational Marketing and how can you use it?

December 7, 2021 by Amanda Curl posted in: Help for Business Owners & Occupiers

Generational Marketing is defined as a marketing strategy that is designed to appeal to a specific generation of people based on how their preferences and upbringing is different from another group. With any type of segmentation it could be very ... Read more

This entry was tagged: content marketing

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Persuasive Content Writing.

June 1, 2021 by Amanda Curl posted in: Help for Business Owners & Occupiers

Read it, you know you want to… We all need to be persuasive in our business writing at some point whether it is putting together a proposal or sending an email request. For content marketing and copywriting persuasion is an essential skill to ... Read more

This entry was tagged: content marketing

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What are Topic Clusters?

April 7, 2021 by Amanda Curl posted in: Help for Business Owners & Occupiers

Topic clusters are a form of content marketing where you create a main piece of content for your website and then create many subtopics that link back to the main overarching topic. Why is this form of content marketing considered particularly ... Read more

This entry was tagged: content marketing

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