With Christmas fast approaching it’s time to put some seasonal marketing into action. A seasonal strategy allows you to use existing holiday themes, colours, images etc to promote products and services. Seasonal Marketing can be a great way to ... Read more
If social media has proven anything, it's that people love to share. And they especially love to share pieces of media that others can relate to. This then could explain one of the appeals of the Meme. In fact, just to choose one age group, it is ... Read more
Non fiction writing requires a high level of creativity. When working on content creation not only are you aiming to present accurate information you also need to make it interesting and make an emotional connection with your audience. These are not ... Read more
Generational Marketing is defined as a marketing strategy that is designed to appeal to a specific generation of people based on how their preferences and upbringing is different from another group. With any type of segmentation it could be very ... Read more
Read it, you know you want to… We all need to be persuasive in our business writing at some point whether it is putting together a proposal or sending an email request. For content marketing and copywriting persuasion is an essential skill to ... Read more
Topic clusters are a form of content marketing where you create a main piece of content for your website and then create many subtopics that link back to the main overarching topic. Why is this form of content marketing considered particularly ... Read more
