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Using Text Analytics in Marketing

January 19, 2021 by Amanda Curl posted in: Help for Business Owners & Occupiers

Text analytics, also known as text mining, is the process of using machine learning technology to extract information from messy, unstructured text-based data and organising it so it can be analysed. Unstructured data is very common. It is ... Read more

This entry was tagged: Data

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How to Market for Existing Customers

January 12, 2021 by Amanda Curl posted in: Help for Business Owners & Occupiers

Once a customer has invested their time and money with you they want to know that their investment was money well spent. Their repeat business is probably going to bring in more money without the set up costs of a new client so it makes sense to ... Read more

This entry was tagged: marketing tips

Using Pop Culture in Social Media Marketing

January 5, 2021 by Amanda Curl posted in: Help for Business Owners & Occupiers

Film, fashion, music, sports. These are the things most people visit social media to talk about. 2020 saw more people indulging in nostalgia as we all seek out things from our past to bring us comfort in difficult times. And in marketing you need to ... Read more

This entry was tagged: social media tips

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Core Web Vitals. Be Ready.

December 9, 2020 by Amanda Curl posted in: Help for Business Owners & Occupiers

Beginning in May 2021 Google has announced a new algorithm update that means the quality of a web page experience is to become a new ranking factor for searches. The intention of this new update is to enhance a user’s experience.   A website's ... Read more

This entry was tagged: Google

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Do you want to play a Game?

December 1, 2020 by Amanda Curl posted in: Help for Business Owners & Occupiers

Christmas is traditionally a time for games both in video and board format. Who doesn’t look forward to the annual family argument over Monopoly or the wrestle over who gets the playstation controller next?  Our love of games goes back to ancient ... Read more

This entry was tagged: social media tips

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Image SEO Tips to Increase your Ranking

November 23, 2020 by Amanda Curl posted in: Help for Business Owners & Occupiers

We’ve put together some Image SEO tips to help increase your ranking. When a user performs a Google search the search engine determines if the query can be matched with a relevant image that it will then display at the top of the search query page. ... Read more

This entry was tagged: images, SEO

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Creating Timelapse and Cinemagraph Videos

November 11, 2020 by Amanda Curl posted in: Help for Business Owners & Occupiers

We’ve previously discussed in this blog how highly social media ranks video which is all very well but what type of video should you be creating for your business? And is it possible to produce said videos while working from home or in unusual ... Read more

This entry was tagged: social media, video

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5 Technology Trends accelerated by Covid 2020

November 3, 2020 by Amanda Curl posted in: Help for Business Owners & Occupiers

It’s been quite a year to say the very least. Covid has impacted on every aspect of life including the technology we use. Here are 5 technology trends from the latter part of 2020 which have been accelerated by the pandemic.  Wearable technology ... Read more

This entry was tagged: technology

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Horror Films set in the Workplace

October 26, 2020 by Amanda Curl posted in: Business Owners & Property Buyers

Maybe the very words workplace induce a shiver. But we think we’ve put together a spine tingling list of commercial property places that would be truly horrific to work in. Gremlins 2: The New Batch (1990) Directed by Joe Dante.  This comedy ... Read more

This entry was tagged: workplace

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Website Design Trends You Can Use Now

October 12, 2020 by Amanda Curl posted in: Help for Business Owners & Occupiers

Although we are reaching the end of the year it's not too late to ensure your website is looking its best by taking a look at what the 2020 web design trends have been and some that are predicted for 2021.  Don't forget that any design must put ... Read more


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