meme using Ross from Friends

Why should a brand consider Meme Marketing?

meme post

If social media has proven anything, it’s that people love to share. And they especially love to share pieces of media that others can relate to. This then could explain one of the appeals of the Meme. In fact, just to choose one age group, it is reported that 55% of 13-35-year-olds share memes every week, and 30% share them daily.

What is a Meme?

A meme is an idea, a piece of culture, passed quickly, usually over the internet in the form of an image, a GIF or video. They often take the form of a joke or catchphrase from popular culture, especially TV shows and films.

Why should a brand consider Meme Marketing?

Apart from being very shareable as we’ve already mentioned, Meme’s are very accessible. They create an instant impact but stay in people’s minds. They do particularly well on social media. They are a great choice if you want your brand to  engage with your audience.

Here’s a couple of points to consider:

Timing is important with memes. Because they are so often reflecting pop culture they can quickly go out of date.

They need to be very relatable. So it is best if they show a situation that means something to your particular audience, or contain a well known joke.

And that’s all there is to it!

For some inspiration with work related memes visit NovaLoca’s Pinterest Board; “Workplace Humour”

meme using Ross from Friends

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