With a keen interest in the narrative side of marketing and design it has been exciting to see the growing popularity in the web design trend known as ScrollyTelling. This is a type of design that breaks up a long form story with visuals, audio and ... Read more
Neuromarketing is the study of consumer behaviour and how brains respond to certain marketing and design elements. These studies have led to some discoveries that people are more influenced by emotion when deciding on brand purchases than rational ... Read more
How do you write a good ‘About Us’ page? Perhaps the first question to ask should be is an ‘About Us’ page important for your website? Well, yes. It gets more traffic than you think because it can be the webpage where a customer decides if they want ... Read more
Colour can influence behaviour and affect decision making. Using the right colours for such things as web design, banners and listings can help you stand out and increase conversion rates by showing your audience what it is you want them to look at ... Read more
