Generational Marketing is defined as a marketing strategy that is designed to appeal to a specific generation of people based on how their preferences and upbringing is different from another group. With any type of segmentation it could be very ... Read more
Good and timely planning for a social media campaign is the best practice. And yes, if left to the last minute things can lead to disaster, especially if you want to be promoting seasonal products but... for those companies who may not have a ... Read more
Gifs have become very popular in marketing as a way to grab a viewer's attention. GIFs (Graphics Interchange Format) display a rapid series of images which produces the illusion of motion. Using a GIF allows you to highlight an offer or a new ... Read more
The demand for sustainable commercial property buildings is growing. A sustainable building is one that uses resources efficiently, produces a low carbon footprint, has small or no negative impacts on the environment and provides a healthy indoor ... Read more
There’s no denying that the world we work in has sped up and in turn the COVID pandemic sped up the development of many technologies and processes to allow work to continue in extreme circumstances. We are at a point where companies need to be able ... Read more
Every business at some point is going to need to come up with new, fresh ideas for products or methods. Luckily there are several different techniques for idea generation that will help the process of developing, creating and communicating these ... Read more
NovaLoca has been using Pinterest for a few years now and as with all social media platforms it has gone through some changes and developments. Here’s a few tips for businesses to get the most out of using it. Pinterest is best thought of as a ... Read more
As we begin to see life settling into a new normal it appears as if there will be no return to how work life was for many in the office sector. The pandemic may be seen as responsible for having accelerated many changes but in reality we were in fact ... Read more
Linkedin has fast become more than a platform for job seeking. It has more than 700 million professional users worldwide and has seen continuous growth since its launch in 2003. It has a B2B focus and is regarded as the most trusted of the social ... Read more
When businesses were forced to conduct communication in the digital realm last year the recruitment process followed suit and it looks like many of the changes brought in are here to stay. It is predicted that virtual recruiting will become the ... Read more
