Neuromarketing is the study of consumer behaviour and how brains respond to certain marketing and design elements. These studies have led to some discoveries that people are more influenced by emotion when deciding on brand purchases than rational ... Read more
Scottish office market – Outlook and opportunities for 2021 Presented by Savills. 18th February 2021. NovaLoca attended the Scottish office market webinar hosted by Nick Penny whose panelists included David Cobban of Savills Glasgow and Mike ... Read more
Aasia Mohammad, Director at Lambert Smith Hampton (Scotland) recently chatted to NovaLoca about regional office take up, Grade A supply and the new office of the future. "What a year 2020 was; one that most in the office circle will be pleased to ... Read more
You know how important it is to create memorable experiences for customers and to solve any problems that arise. However the customer is more likely to have a complex customer journey with your brand than in the past. The ways in which they can ... Read more
Social value is about being aware of how your business or organization impacts your community. It usually refers to positive ways you can take action to improve and sustain the local economy, employment and environment. Many customers are now ... Read more
We all spent a lot more time on social media in 2020. Whether that was connecting and sharing on social networks, reading blogs, indulging in a bit of social gaming or interacting with our business audience. It continues to be a place that it is ... Read more
It's time for us to take our annual look through some internet predictions for the year ahead in commercial property so you don’t have to! Read on for some forecasts in property development, architecture, design and technology. Commercial ... Read more
Text analytics, also known as text mining, is the process of using machine learning technology to extract information from messy, unstructured text-based data and organising it so it can be analysed. Unstructured data is very common. It is ... Read more
Once a customer has invested their time and money with you they want to know that their investment was money well spent. Their repeat business is probably going to bring in more money without the set up costs of a new client so it makes sense to ... Read more
Film, fashion, music, sports. These are the things most people visit social media to talk about. 2020 saw more people indulging in nostalgia as we all seek out things from our past to bring us comfort in difficult times. And in marketing you need to ... Read more
