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How to use Clickstream Analytics

March 1, 2022 by Amanda Curl posted in: Help for Business Owners & Occupiers

Clickstream Analytics is a form of web analytics that looks at data on the specific pages a visitor to a website goes to, how they got to the website and where they go next. The path a visitor takes through a website is called the clickstream. In ... Read more

This entry was tagged: analytics

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What are Real Time Analytics?

September 14, 2021 by Amanda Curl posted in: Help for Business Owners & Occupiers

There’s no denying that the world we work in has sped up and in turn the COVID pandemic sped up the development of many technologies and processes to allow work to continue in extreme circumstances. We are at  a point where companies need to be able ... Read more

This entry was tagged: analytics, big data

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Where to Learn Marketing Analytics for Complete Beginners

July 1, 2020 by Amanda Curl posted in: Help for Business Owners & Occupiers

Access to data is becoming easier and more important for digital marketing. By using data driven marketing you can design campaigns specifically targeted for your audience. But there’s a lot to take in from all the tools available to monitor your ... Read more

This entry was tagged: analytics

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Data Trends in 2020

January 17, 2020 by Amanda Curl posted in: Help for Business Owners & Occupiers

As we begin a new decade the digital transformation of businesses continues to grow. Data science, the study of data, is a big part of this growth.  Here are 2 data trends to be aware of in 2020. Augmented analytics The purpose of Augmented ... Read more

This entry was tagged: analytics, big data, Data

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