Clickstream Analytics is a form of web analytics that looks at data on the specific pages a visitor to a website goes to, how they got to the website and where they go next. The path a visitor takes through a website is called the clickstream. In ... Read more
There’s no denying that the world we work in has sped up and in turn the COVID pandemic sped up the development of many technologies and processes to allow work to continue in extreme circumstances. We are at a point where companies need to be able ... Read more
Access to data is becoming easier and more important for digital marketing. By using data driven marketing you can design campaigns specifically targeted for your audience. But there’s a lot to take in from all the tools available to monitor your ... Read more
As we begin a new decade the digital transformation of businesses continues to grow. Data science, the study of data, is a big part of this growth. Here are 2 data trends to be aware of in 2020. Augmented analytics The purpose of Augmented ... Read more
