Short-form videos (usually under 3 minutes in length, but they can go up to 10), live streaming, and interactive content can play a major role in the marketing and promotion strategies of commercial property businesses. According to statistics more than a third of online adults watch short-form video, so there is a large audience available to consume your content.

Here’s how each of the video types can benefit your commercial property business:

Short-form Videos:

Property Showcasing: Short videos are effective for showcasing commercial properties, highlighting key features, and providing virtual tours. This allows potential clients to quickly get a sense of a property’s aesthetics and layout.

Social Media Engagement: Platforms like Instagram, TikTok, and YouTube are popular for short-form videos. Posting engaging snippets about commercial properties on these platforms can increase brand visibility and attract a broader audience.

An ‘engaging snippet’ could be:

• A highlight of the best parts of an office, the layout of a shop or the space inside a warehouse. Conveying unique points more effectively than words and pictures.
• A before-and-after video or series of images to showcase the potential of the space. Highlight any renovations or improvements to capture the audience’s attention.
• Behind-the-scenes of setting up the commercial space, whether it’s decorating, arranging furniture, or preparing for an opening.
• A time-lapse video of a space being transformed for different purposes, like a co-working area changing into a meeting room or a retail space adapting for different product displays.
• A day in the life of businesses operating in the commercial space. Feature employees at work, interactions with customers, or any unique aspects that make the property conducive to a thriving business.

 

Digital Presentations: For any commercial properties still in development, a digitally created property video can showcase a building before it is complete with a created version of what a space will look like.

Live Streaming:

Virtual Property Tours: Live streaming allows for real-time virtual property tours. This interactive experience enables potential clients to ask questions and receive immediate responses, providing a more personalised and immersive viewing experience.

Q&A Sessions: Hosting live Q&A sessions allows commercial property businesses to address inquiries from potential clients in real time. This fosters transparency and builds trust with the audience.

Event Coverage: Live streaming can be used to cover events related to the commercial real estate sector, such as property launches, industry conferences, or expert panel discussions. This positions the business as an industry authority and can attract a wider audience. By making a recording of the event an even larger audience can be reached.

Interactive Content:

Virtual Walkthroughs: Interactive content, such as 360-degree virtual walkthroughs, allows potential clients to explore commercial properties at their own pace. This enhances engagement and provides a more immersive experience compared to static images or traditional video tours.

Customizable Presentations: Interactive content can be used to create customisable presentations for clients. This could include interactive maps, floor plans, and other features that allow users to tailor their experience based on specific needs.

Polls and Surveys: Engagement tools like polls and surveys within interactive content can help gather valuable feedback from the audience. This information can be used to understand client preferences and improve future property listings or marketing strategies.

You could also engage your audience by asking questions about their ideal workspace or retail environment or challenge viewers to come up with innovative ways to utilise a particular area within the property.

By incorporating short-form videos, live streaming, and interactive content into marketing strategies, commercial property businesses can capture the attention of their target audience, differentiate themselves from competitors, and provide a more engaging and informative experience for potential clients. These formats leverage the power of visual and interactive communication, helping businesses stand out in a competitive market.

When you list a commercial property on NovaLoca we can include links to video tours etc. Find out more here.

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