Social Media & Property in 2025
As we move through 2025, it’s clear that social media continues to shift rapidly, shaped by new technology, audience expectations, and creative experimentation.
At the same time, the UK commercial property market has been showing signs of renewed activity this year. From retail units in high streets finding new life as leisure and mixed-use spaces, to growing demand for industrial sites supporting e-commerce and EV infrastructure, visibility is everything. For landlords and agents, that means social media is more than just promotion—it’s a key way to reach the right occupiers and investors.
As part of NovaLoca’s subscription packages we provide extensive and consistent social media coverage with featured properties, promotion of client articles, video content and more. Here’s a look at what we’ve embraced so far this year, what’s emerging next, and a few useful tips.
What’s trending now in 2025.
-Video is still king, both short form for such things as property walk-throughs and long form which suits tutorials, interviews and video podcasts.
-Creative Disruption is in. Breaking from brand uniformity, experimenting with tone or visuals, and surprising your audience pays off. The younger generation appear to enjoy less polished, authentic posts.
-Cinematic storytelling. Short-form content that feels like a mini film—strong visuals, sound, and narrative—resonates.
-AI tools, with balance. They’re useful for interactive storytelling and content creation, but the focus must remain on authenticity and connection.
-For property professionals, these trends align with market needs: investors want data presented clearly, occupiers want to visualise spaces quickly, and social platforms are where those connections are being made.
Where to find NovaLoca on social media.
Our TikTok account blends animation, live-action, and branded visuals to inform and entertain.
Tips: Use trending sounds/hashtags and share short advice videos on property searches, leases, or staging.
On Instagram we deliver resources and insights, from property opportunities to market news.
Tips: Use carousels or reels for “virtual tours” and respond to comments to strengthen engagement.
Pinterest drives brand awareness through visual boards like Office Space Ideas, Architecture Art, and Workplace Humour.
Tips: Link every pin back to your website and share infographics or stats on property trends.
Our LinkedIn is focused on professional connections and thought leadership.
Tips: Join relevant groups, follow industry pages, and post long-form articles (800–1200 words) to establish expertise.
X is where we share industry news and feature commercial properties.
Tips: Mix promotional and informational posts, and actively engage with clients, partners, and peers.
On Facebook, we highlight listings, industry updates, and videos for a broad audience.
Tips: Collaborate with partners or local organisations and use polls or questions to spark discussion.
Social media provides the visibility to showcase properties to decision-makers quickly and effectively—whether that’s investors looking for growth sectors, or occupiers searching for the right space.
NovaLoca’s commitment to staying ahead of social media trends while prioritising our audience’s needs remains the same. With a focus on video, creative storytelling, and authentic engagement, we’re well positioned to make an even greater impact in the months to come.
To find out more about other benefits included in a NovaLoca subscription you can watch this video.
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