Sharing Too Much? 6 Things for your Business to Avoid on Social Media
Having a social media account can be very beneficial for businesses in growing a customer base or driving traffic to their website. However, there are mistakes that can be detrimental to the reputation of your business. So we’ve outlined the things you should avoid when it comes to social media.
Social media can feel like a popularity contest at times. However, having a large following on social media doesn’t mean that your business is successful and you are getting a large amount of traffic to your website. It may be tempting to provide people with misleading information to grow your following on social media so that your business appears to be more successful, but misleading people will not lead to sales. Having more quality followers is more beneficial to the success of your business.
Too much self-promotion
No one likes it when someone talks about them self too much. The same goes for your business on social media. It’s best to vary the topics of your posts so that your followers don’t get bored and stay engaged with your posts.
Being confrontational with competitors or customers can have a massive impact on the success of your business. Negative information can spread very fast on social media and can have a big impact on your business’s reputation.
Posting the same information over and over becomes annoying for your followers and may result in people unfollowing you or ignoring your posts, which defeats the purpose of having a social media account.
One of the best things about social media is that you can communicate with customers and network with other businesses. Ignoring a customer’s comments may make them feel as if you don’t care about what they have to say. Even if their comment is negative, replying to their comment lets them know that your business acknowledges the problem and is proactive in resolving any issues.
Neglecting your profile
There is little point in having a social media account if you fail to share anything. Make sure to post regularly and engage with comments. You can schedule posts with programmes like Hootsuite and Buffer so that you don’t have to be on social media all the time but your pages stay up to date.