Manchester Commercial Property Website League Table
NovaLoca and ZipBox have conducted an analysis of Manchester commercial property websites to see how effective the sector is in promoting itself online.
We analysed 62 websites listing commercial property with an office in Manchester. Each site was given a score out of 130 combining the website’s score from the independent online tool Website Grader and our own assessment of the property search, content, news etc.
The research was conducted in July this year, so represents a snapshot of results at the time. If your website is not included or if you have any comments please let us know. If there is sufficient interest we would be happy to produce updated league tables. We also plan to carry out research in other parts of the country so will be able to let you know how Manchester compares to elsewhere!
|Company Name||Web Address||Website Grader Score (out of 100)||Property Search Score (out of 20)||Content, Social & Usability (out of 10)||Total Website Score (out of 130)||Rank|
|Lambert Smith Hampton||http://www.lsh.co.uk/||89||17||7||113||2|
|Altus Edwin Hill||http://uk.altusgroup.com/||84||16||7||107||6|
|WHR Property Consultants LLP||http://whrproperty.co.uk/||82||13||8||103||8|
|Hurstwood Holdings Limited||http://hurstwoodholdings.com/||72||18||10||100||10|
|Matthews & Goodman||http://www.matthews-goodman.co.uk/||70||19||10||99||12|
|Knight Frank LLP||http://www.knightfrank.co.uk/||76||14||8||98||14|
|Roger Hannah & Co||http://www.roger-hannah.co.uk/||77||12||8||97||16|
|Cushman & Wakefield||http://cushwakeproperty.co.uk/||67||16||8||91||20|
|Cheetham & Mortimer||http://www.cheetham-mortimer.com/||79||6||5||90||22|
|Thomas Willmax Limited||http://www.thomaswillmax.co.uk/||75||10||4||89||23|
|Jonathan Dines & Co||http://www.jonathandines.com/||67||10||6||83||27|
|Aherne Property Consultants||http://www.ahernepc.co.uk/||72||5||6||83||27|
|Savills (UK) Ltd||http://www.savills.co.uk/||54||18||10||82||29|
|Beesleys Chartered Surveyors||http://beesleyscs.co.uk/||65||13||4||82||29|
|Curson Sowerby Partners LLP||http://www.cspretail.com/||57||18||6||81||33|
|Littler & Associates||http://www.littlerandassociates.co.uk/||65||12||2||79||34|
|OBI Property Ltd||http://obiproperty.co.uk/||57||11||8||76||37|
|Edwards & Co||http://www.edwardsandco.com/||52||9||10||71||38|
|Atlas One Chartered Surveyors||http://www.atlasone.co.uk/||55||11||2||68||39|
|The Right Space||http://www.therightspace.co.uk/||47||9||8||64||42|
|P3 Property Ltd||http://www.p3propertyconsultants.com/||50||6||4||60||45|
|Willan Investments Ltd||http://www.willan.co.uk/||52||4||4||60||45|
|Metis Real Estate Advisors||http://www.metisrealestate.com/||40||12||6||58||48|
|Reid Rose Gregory||http://www.rrg.co.uk/||47||6||4||57||49|
|MCR Property Group||http://www.mcrproperty.com/||39||8||6||53||51|
|ABC Estates Ltd||http://www.abc-estates.co.uk||34||13||4||51||52|
|Richard Lucas Property Consultants Ltd||http://www.richardlucas.co.uk/||45||3||2||50||53|
|Christopher Dee Property Investment||http://www.christopherdee.co.uk/||37||7||2||46||55|
|TSG Property Consultants||http://www.tsgproperty.com/||32||9||4||45||56|
|Hallams Property Consultants||http://www.hallams.com/||22||11||3||36||61|
|Ridley Thaw LLP||http://www.ridleythaw.co.uk||19||10||0||29||62|
Small Print – Results should be taken as an indication only and are not the only way a website should be measured. All testing was carried out in good faith . We cannot be held liable for any inaccuracies but will endeavour to correct any errors should they come to light. Website grader scores were run in July 2016. We have screen shots of all results, however these can vary day to day (particularly in performance measuring) but were correct at the time of testing. The area Manchester was defined as anything within the M postcode area.
There are a lot of elements that can be measured on a website and we have looked at 14 of them! If you would like to see the full report for your company just let us know by commenting below or emailing firstname.lastname@example.org.
Website Grader Score
This is made up of various elements. 30 points go to performance, 30 to mobile compatibility, 20 to SEO and 10 to security. At the bottom of this post these are all described in more detail.
Property Search Score
According to 94% of entrants who responded to a poll we ran on Twitter and the ZipBox website in June 2016, the most important feature of a commercial property website is the property search.
The search score offered 5 points for prominence of the search on home page, 5 points for usability of the search/list, 5 points for full details information and 5 points for searching/displaying properties on a map.
Content, Social & Usability Score
For this category the overall score of 10 points was made up of 2 points for a blog/news section, 2 for a social media presence, 2 points for a recent blog/news article, 2 points for featured properties on your page & 2 points for prominent contact details on the home page.
Topping the League Tables
If you are keen to get to the top of the league tables one easy way is to get a ZipBox website. Our ZipBox sites for www.reddin-clancy.co.uk and www.workspaceoffices.co.uk both score 123 out of 130! Call 01767 400 085, email email@example.com or visit www.zipbox.co.uk for more information or to order a demo site.
ZipBox websites are fully mobile responsive, include a content management system and a great search and display for your properties. ZipBox is optimised for mobile which means that you will show up higher in search engine results as Google now ranks mobile optimised sites higher than non-optimised sites. You will also benefit from a user friendly search which is crucial in helping potential clients quickly find a suitable property on your website. It can also be very expensive and time consuming to continually update your website. Fortunately, ZipBox makes it easy with a simple Content Management System (CMS) that allows you to add, delete or edit your content.
More information about the website grader metrics:
Website Grader Performance Metrics:
- Page Size:
- Page Requests: The more HTTP requests your website makes, the slower it becomes.
- Page Speed: Best-in-class webpages should load within 3 seconds. Any slower and visitors will abandon your site, reducing conversions and sales.
- Browser Caching: Browser caching speeds up your website by storing frequently used content in local memory.
- Page Redirects: Page redirects add an additional loading cycle, increasing the time to display the page.
Website Grader Mobile Metrics:
- Responsive: Responsive design gives you a bump in search rankings for searches on mobile devices.
- Viewport: The viewport lets you control your page width and scale on different device types.
Website Grader SEO Metrics:
- Page Titles: Page titles should be no longer than 70 characters in length and not repeat keywords.
- Meta Description:
- Headings: Heading tags distinguish headings from core page content.
- Sitemap: Site maps help users navigate your site quickly and easily.
Website Grader Security Metric:
- Security: SSL certificates protect websites from attacks and give visitors confidence that your site is authentic and trustworthy.
For comments or more information call 01767 400 085 or email firstname.lastname@example.org. Alternatively visit www.zipbox.co.uk for more details or to order a demo site.