Retailers preparing for Black Friday madness

It’s the day when prices plummet and shoppers storm the streets in the hope of finding massive discounts in time for Christmas. There can be no doubt that America’s post Thanksgiving tradition has taken off here in the UK.

American giants Amazon were one of the first to bring Black Friday to us across the pond, but it now seems that all major retailers and supermarket chains are advertising the day as a massive event for shoppers.

John Lewis expect to have a record day for online sales this Friday, with Director of Online Sales, Mark Lewis, saying: “Black Friday is changing the way our customers plan their Christmas shopping and we expect this year will see it come of age.”

Coming of age could well be an understatement, with British shoppers expected to fork out £363m online alone. Shoppers who are out and about need not fear though, with Sainsbury’s, Tesco, Argos, PC World, Boots, Superdrug and Game just some of the high street brands who have already announced Black Friday reductions.

Amazon however, is already ahead of the game, with lightning deals underway throughout the week, while other online retailers such as Very and ASOS are readying their Friday sales.

Following the chaos of Black Friday, there will be further deductions on Cyber Monday next week, when online retailers will continue their deals and rake in further business before Christmas.

Friday looks set to be a record breaking day for online sales, with physical stores also set for a good day of business. What’s certain though is that this phenomenon will only get bigger year on year; and could change the way we do our Christmas shopping forever.

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