Research reveals long-term increase in Smartphone and Tablet visitors to NovaLoca

Last week we revealed the growth in mobile and tablet users accessing the NovaLoca website over the previous 12 months. We also looked at why having a top quality mobile site is essential for any business in 2014.

Following on from our research last week, we decided to expand our data to look at the number of smartphone and tablet users over the past five years. Interestingly, the findings revealed a steep rise in the use of smartphones and tablets, especially in the last three years.
The graph below shows the percentage of mobile and tablet viewers between May 2009 and May 2014.


Mobile and tablet usage graph

The results show that having been responsible for almost none of the traffic in early 2009, that smartphones are now the reason for over twenty percent of all traffic. Tablet usership started in late 2011 and has enjoyed a steep rise over the last three years. Data from 2014 shows that mobile and tablet users are now responsible for between 35 and 40 percent of all visitors.

We will continue to monitor these figures over the coming months to determine if the trend of users using different devices continues to increase.

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