In September 2020, the North Tyneside Council published prospective plans for regeneration of the town centre, which include developing a distinctive route to the Fish Quay, pedestrianisation of key streets, consolidation of retail units, creation of a town square, renovation of Northumberland Square and the establishment of a transport hub.[11] At the time of publication, the plan was not financed and the council sought the views of local residents and business owners.
In summer 2020, work was being completed on the refurbishment of the terraced row to the north of Northumberland Square, as well as the development of a newly built row of homes on nearby Albion Road. The newly restored Wooden Dolly was also returned to the Square.
A new square, adjacent to Bedford Street, was completed as part of the Transport Hub development in September 2023