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FOR SALE BY ONLINE AUCTION, Prominent Town Centre Hotel, The George Hotel, Swan Square, Burslem, Stoke on Trent, ST6 2AE

45,200 Sq Ft / Leisure / Hotel

For Sale - £1,400,000.00

Available - Last updated: 18 July 2023

For Sale by Online Auction - Starting Bid: £1,400,000 - Terms and Conditions Apply

Auction Bids to be received by 2:00 pm on 11th May 2023

Originally constructed in 1929 and extended in the 1950’s The George Hotel comprises a substantial and imposing hotel premises arranged over four floors (inc basement) and offers 42 ensuite bedrooms together with a range of function suites including a ballroom with a capacity of 220 people and private staff living accommodation. The property is detached and flanked by public roads on all sides and has a central courtyard area providing approx. 12 car parking spaces and a service yard. The building continues to function as a hotel although will be sold with vacant possession and could be used for alternative uses, to include residential conversion.


The premises commands an elevated position within the town centre and has frontages to Swan Square (A50), Nile Street and Chapel Lane. Burslem is well connected to the road network and is within 1.1 miles of Longport station and has a wide range of amenities within the town centre. There are large areas of former industrial land that are currently being developed for residential use, which is significantly improving the town.


The entire property extends to approx. 45,200 sq ft and includes 42 ensuites bedrooms, self-contained flat and staff living accommodation (5 Nile Street, ST6 2AG), three large function rooms together with two basement function suites, a public bar area and two large kitchens.


VAT - The sale price is subject to VAT.

TENURE - Available freehold and with vacant possession upon completion. Please note: the property is to be sold under auction conditions in conjunction with our joint agents Patterson Auctions with the sale being subject to their terms and conditions. The property is offered at a ‘Starting Price’ of £1,400,000 and the auction will close at 2:00 pm on the 13th April 2023.

STARTING BID - £1,400,000


Rateable Value: £20,250 (effective 1st April 2023)
Rates Payable: £10,104 pa (23/24)

EPC - 77 (Band D).

ANTI MONEY LAUNDERING REGULATIONS - In accordance with the anti-money laundering regulations, two forms of identification will be required (e.g. photographic driving license, passport, utility bill) from the applicant and a credit check may also be required, the cost of which will be the responsibility of the applicant. Where appropriate we will also need to see proof of funds.


  • Substantial town centre hotel premises with staff accommodation
  • Arranged over 4 floors and extending to approx. 45,200 sq ft GIA
  • Available with vacant possession although continues to trade
  • May suit alternative uses (STP) where required
  • EPC: 77 (Band D)

Property Quote Price(s)

DescriptionSale typeGuide pricePrice type
  For Sale Freehold £1,400,000.00 NA

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Rory Mack Associates Ltd

01782 365492

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